Siemens Mobility, a global leader in rail solutions, required a dynamic marketing strategy to engage existing customers while attracting new ones. The challenge was to communicate a diverse range of services, from digital solutions to on-site maintenance, with clarity and appeal. Furthermore, Siemens was driving a digitalization initiative, necessitating the development of modern, interactive marketing materials that could seamlessly engage customers and sales managers across digital platforms. The marketing team was tasked with ensuring that all communications reflected the company’s innovation in a visually compelling and user-friendly way.

The project successfully elevated Siemens Mobility's brand image, enhancing customer engagement and driving business results. By developing a futuristic visual identity that combined photography with digital illustration, we positioned Siemens as a leader in innovation, differentiating it from competitors. The interactive infographics streamlined complex service information, making it more accessible to customers and improving the overall user experience. This digital-first approach also reduced sales inquiry turnaround times, creating a more efficient workflow between customers and the sales team. Our marketing efforts culminated in a strong presence at the InnoTrans convention, where the materials drew significant attention and helped generate new leads. Through effective project management and budget oversight, all deliverables were completed on time and within budget, contributing to increased customer retention and new service sign-ups, while showcasing Siemens Mobility’s leadership in the mobility sector.