About

I’m Andreas, an Experience Designer who takes experiences from concept to rollout — across fashion and automotive retail, healthcare and digital tools.

I design experiences that work for people and for the business behind them.

With a degree in both Business Studies and Design, I look at projects from both sides: what people need, and what it takes to make it happen. My work turns research and messy real-world constraints into experiences that hold together.

I'm most at home where space, digital tools and services meet — from retail environments to hospital patient journeys and productions workflow.

Professional Experience

Before studying design, I worked in hospitality and studied business and behavioural sciences. These experiences shaped how I observe human behaviour, understand service systems, and navigate multi-stakeholder environments.

Across corporate and independent projects, I have contributed to experience design initiatives in healthcare, mobility, retail and conservation contexts — operating within regulated, technical and operationally complex systems.

Approach

I observe closely, identify tension points and develop solutions that are both creative and practical — shaped by constraints, budget and what is actually feasible. Once something is live, I track how it performs, report back and keep improving it.

My main strength is seeing how everything influences everything else: how a small detail in one place can change an entire process further down the line.