Design rooted in empathy,
built for impact.

Inter-disciplinary Designer & Strategist

scroll down for my work

Projects

All

Service & Strategy

Spaces

Digital Experience

Branding & Identity

Comms Campaigns

Photography

Branding & Identity
Royal Botanic Gardens Kew

GEA — Seed Research Identity & Tool Design

GEA is a modular tool supporting seed research with a flexible identity system, balancing scientific rigor, accessibility, and conservation.

see project
Comms Campaign
Photography
Royal Botanic Gardens Kew

Logo Design & Communications Campaign

Produced photography and logo design for Royal Botanic Gardens’ Seed Bank, raising awareness and securing vital conservation funding.

see project
Service & Strategy
Spaces
Siemens Healthineers

Holistic Patient Experience Design & Strategy

Redesigned healthcare environments through strategic frameworks and human-centered concepts, improving patient well-being while enhancing efficiency.

see project
Service & Strategy
Spaces
Comms Campaign
Siemens Healthineers

Holistic Paediatric Experience Design

Created holistic storytelling-based experiences with spaces, booklets, and multimedia tools to reduce anxiety and improve outcomes.

see project
Digital Experience
BMW

Digital Workplace Experience Design

Developed a user-friendly digital process board for BMW production, modernizing workflows and boosting employee engagement

see project
Digital Experience
Comms Campaign
Siemens Mobility

Digital B2B Sales Experience

Designed interactive digital experiences for Siemens Mobility, simplifying complex rail offerings and strengthening brand presence at trade fairs.

see project
Spaces
Branding & Identity
hin&weg Eatery

Eatery Brand & Experience Design

Shaped hin&weg’s identity through branding, interiors, and digital touchpoints, boosting engagement and establishing vibrant market presence.

see project
Spaces
Branding & Identity
Astrid & Miyu

Retail Design Concept for Paris Store (conceptual)

Designed a Paris boutique concept for Astrid & Miyu, merging Haussmannian details with biophilic, sustainable, community-driven retail space.

see project
Spaces
Branding & Identity
Louis Vuitton

Spatial Brand Experience Design (conceptual)

Crafted a Louis Vuitton pop-up journey blending physical and digital storytelling, elevating experiential luxury retail with immersive engagement

see project
Comms Campaign
Bloom & Wild

Art-Direction for Christmas Campaign (conceptual)

Directed Bloom & Wild’s festive campaign, combining narrative-driven visuals, handcrafted textures, and influencer activations to deepen emotional connections.

see project
Comms Campaigns
Photography
zero hero - unpacked stores

Photography and Marketing Campaign

Directed sustainable retail photography for Zero Hero, sparking community conversations and driving customer engagement towards eco-friendly shopping

see project
Photography
Free Exploration

Our World

Exploring the world through photography, capturing moments and scenes that reveal beauty in the world.

see all my free photography

Worked alongside