Louis Vuitton
Pop-Up Brand Experience (conceptual)
Louis Vuitton wanted a pop-up experience to immerse customers in their heritage of travel and discovery.
GOAL
Design a narrative-driven space blending physical and digital elements for emotional engagement.
APPROACH
I crafted a “Rediscover” journey through thematic spaces, integrating digital touchpoints to prolong customer connection beyond the store visit.
IMPACT
Elevated brand perception and set a new standard for experiential luxury retail.
