Astrid & Miyu
Retail Design Concept for Paris Store (conceptual)
Astrid & Miyu wanted to reinterpret their brand values for a Paris boutique, creating an intimate, progressive retail experience.
GOAL
Design a spatial concept that fuses Parisian culture with interactive, multi-use retail spaces.
APPROACH
I developed a concept rooted in softness and strength, blending Haussmannian details with sustainable materials and biophilic elements to evoke care and community.
IMPACT
An innovative concept that aligns brand storytelling with modern retail trends.
