Royal Botanic Gardens Kew
Conservation Identity & Communication Framework
The Weston Global Tree Seed Bank required a visual identity capable of communicating scientific credibility, global impact and conservation urgency. The challenge was to create a symbolic and scalable identity system that unifies research, restoration and public communication.
Inside the project
Goal
Design a coherent visual identity and communication framework that expresses global conservation efforts while remaining adaptable across physical, digital and campaign contexts.
Approach
Symbolic System Development
Translated GTSB’s three pillars — conservation, restoration and training — into a unified seedling-globe mark system.
Visual Identity Framework
Developed typography, colour and compositional rules enabling consistent cross-platform application.
Campaign Adaptation
Applied the identity across merchandise, printed materials and awareness campaigns to support fundraising and public engagement.
Impact
Delivered a recognisable identity system strengthening GTSB’s conservation narrative and enabling coherent communication across international audiences.
