Siemens Mobility
Digital B2B Sales Experience
Siemens Mobility required a scalable digital framework to translate complex rail infrastructure and service systems into structured, client-facing tools. The objective was not only visual simplification, but enabling strategic sales conversations through clear system logic and interactive decision support.
Inside the project
Goal
Develop modular, interactive digital tools that transform technical rail systems into intuitive, client-facing experiences supporting clarity, confidence and decision-making.
Approach
I contributed to structuring complex system architectures into layered information frameworks, supporting the development of touch-based interfaces for tablets and large-scale displays. The interaction model balanced self-guided exploration with guided sales storytelling, ensuring flexibility across trade fairs and stakeholder engagements.
Impact
The resulting platform improved clarity of technical value propositions, supported more structured client dialogues, and established a scalable digital foundation for future B2B engagement formats.
