Siemens Mobility

Digital B2B Sales Experience

Siemens Mobility needed to simplify complex rail service offerings for clients and sales teams.

2020-2021 — 1 year
Erlangen, DE
Digital Designer
UX/UI Design, Graphic Design
Adobe CC, Adobe XD, Figma, Miro, Jira

GOAL

Design interactive digital tools to make technical content accessible and engaging during trade fairs and sales conversations.

APPROACH

I designed touch-based interfaces for tablets and large screens, optimizing navigation and information architecture for self-guided exploration.

IMPACT

Delivered scalable, digital-first solutions that improved client understanding and strengthened Siemens’ brand in B2B markets.