hin&weg Eatery
Brand & Spatial Experience System
hin&weg aimed to establish a health-focused fast-casual concept integrating brand, interior and digital touchpoints into a coherent experience system. The objective was to create a distinct identity while ensuring operational clarity and spatial efficiency.
Inside the project
Goal
Develop a cohesive brand and spatial framework that translates positioning into a consistent physical and digital experience.
Approach
Brand Positioning & Identity
Defined visual language, typography and tone to differentiate within the fast-casual landscape.
Spatial Experience Design
Developed interior layouts, material concepts and customer flow logic supporting both operational efficiency and brand expression.
Touchpoint Integration
Extended the system across packaging, signage and digital interfaces to ensure continuity across channels.
Impact
Launched hin&weg with a recognisable identity and integrated spatial system supporting brand differentiation and operational clarity.
