hin&weg Eatery
Eatery Brand & Experience Design
hin&weg aimed to disrupt the fast-casual dining scene with a health-focused concept blending physical and digital brand touchpoints.
GOAL
Craft a cohesive brand identity and dining experience that resonates emotionally and drives customer engagement.
APPROACH
I defined the brand, designed interiors, and created seamless transitions between physical spaces and digital platforms.
IMPACT
Introduced hin&weg with high-momentum uptake and a distinct, future-facing brand presence.
