Bloom & Wild
Christmas Campaign (conceptual)
Bloom & Wild wanted to elevate their winter campaign to reach both loyal customers and new audiences during the competitive holiday season. The challenge was to create an emotionally resonant campaign that captured the magic of giving.
GOAL
Develop a storytelling-driven art direction that positions Bloom & Wild as the go-to brand for thoughtful, joy-filled gifting at Christmas.
APPROACH
I crafted a narrative rooted in childhood wonder and the warmth of small gestures. This informed the visual language, from enchanting bokeh photography to handcrafted textures and playful copywriting. To ensure a cohesive execution across all touchpoints, I defined six guiding principles for the art direction.
IMPACT
The campaign brought the brand’s ethos to life, deepening emotional connections and driving engagement during the peak season. Alongside this, I designed landing page layouts, newsletter and content concepts, and developed the copy, storyboard, and influencer casting for a social video ad (not shown).
