Strategic Experience Designer

Siemens Healthineers

Patient Experience Framework for Clinical Environments

Structured patient research into scalable spatial and service principles aligning clinical workflows with calmer, more coherent healthcare journeys.

Siemens Healthineers

Holistic Paediatric Experience Design

Designed an integrated spatial and service concept reducing anxiety while remaining operationally feasible within complex clinical environments.

BMW

Digital Workplace Experience Design

Translated analogue production coordination into a structured digital workflow improving transparency and usability across manufacturing teams.

Siemens Mobility

Digital B2B Sales Experience

Structured complex rail systems into modular digital tools supporting clearer B2B communication and strategic stakeholder alignment.

Royal Botanic Gardens Kew

Seed Research System & Identity Framework

Developed a modular research and identity system aligning germination, dormancy and storage workflows into a scalable scientific framework.

Royal Botanic Gardens Kew

Conservation Identity & Communication Framework

Created a scalable identity architecture translating global conservation strategy into a coherent visual communication system.

hin&weg

Brand & Spatial Experience System

Designed an integrated brand and spatial concept aligning positioning, customer flow and touchpoints into a cohesive fast-casual experience.

Astrid&Miyu

Paris Retail Concept

Designed a hybrid retail concept translating brand identity into a spatial journey integrating retail, welding and tattoo activation zones.

Louis Vuitton

Pop-up Spatial Brand Experience (Conceptual)