Design rooted in empathy,
built for impact.

Inter-disciplinary Designer & Strategist

Scroll down for my work

Projects

All
Service & Strategy
Spaces
Digital Experience
Branding & Identity
Comms Campaigns
Photography
Branding & Identity

Royal Botanic Gardens Kew

GEA — Seed Research Identity & Tool Design

GEA is a modular tool supporting seed research with a flexible identity system, balancing scientific rigor, accessibility, and conservation.

Open project

Comms Campaign
Photography

Royal Botanic Gardens Kew

Logo Design & Communications Campaign

Produced photography and logo design for Royal Botanic Gardens’ Seed Bank, raising awareness and securing vital conservation funding.

Open project

Service & Strategy
Spaces

Siemens Healthineers

Holistic Patient Experience Design & Strategy

Redesigned healthcare environments through strategic frameworks and human-centered concepts, improving patient well-being while enhancing efficiency.

Open project

Service & Strategy
Spaces
Comms Campaign

Siemens Healthineers

Holistic Paediatric Experience Design

Created holistic storytelling-based experiences with spaces, booklets, and multimedia tools to reduce anxiety and improve outcomes.

Open project

Digital Experience

BMW

Digital Workplace Experience Design

Developed a user-friendly digital process board for BMW production, modernizing workflows and boosting employee engagement

Open project

Digital Experience
Comms Campaign

Siemens Mobility

Digital B2B Sales Experience

Designed interactive digital experiences for Siemens Mobility, simplifying complex rail offerings and strengthening brand presence at trade fairs.

Open project

Spaces
Branding & Identity

hin&weg Eatery

Eatery Brand & Experience Design

Shaped hin&weg’s identity through branding, interiors, and digital touchpoints, boosting engagement and establishing vibrant market presence.

Open project

Spaces
Branding & Identity

Astrid & Miyu

Retail Design Concept for Paris Store (conceptual)

Designed a Paris boutique concept for Astrid & Miyu, merging Haussmannian details with biophilic, sustainable, community-driven retail space.

Open project

Spaces
Branding & Identity

Louis Vuitton

Spatial Brand Experience Design (conceptual)

Crafted a Louis Vuitton pop-up journey blending physical and digital storytelling, elevating experiential luxury retail with immersive engagement

Open project

Comms Campaign

Bloom & Wild

Art-Direction for Christmas Campaign (conceptual)

Directed Bloom & Wild’s festive campaign, combining narrative-driven visuals, handcrafted textures, and influencer activations to deepen emotional connections.

Open project

Comms Campaigns
Photography

zero hero - unpacked stores

Photography and Marketing Campaign

Directed sustainable retail photography for Zero Hero, sparking community conversations and driving customer engagement towards eco-friendly shopping

Open project

Photography

Personal Photography

Our World

Exploring the world through photography, capturing moments and scenes that reveal beauty in the world.

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Worked alongside