Experience Designer

I take experiences from concept to rollout — across fashion and automotive retail, healthcare and digital tools.

Currently leading a retail experience rollout across 120 locations at Designliga, Munich.

Go to projects

Projects

Siemens Healthineers

Patient Experience Design for Hospitals

Structured patient research into scalable spatial and service principles aligning clinical workflows with calmer, more coherent healthcare journeys.

Siemens Healthineers

Child-friendly Paediatric Care

Designed an integrated spatial and service concept reducing anxiety while remaining operationally feasible within complex clinical environments.

BMW

UX for Production Tools and Work Instructions

Translated analogue production coordination into a structured digital workflow improving transparency and usability across manufacturing teams.

Mobility
Digital Systems

Siemens Mobility

Digital B2B Sales Experience

Structured complex rail systems into modular digital tools supporting clearer B2B communication and strategic stakeholder alignment.

Royal Botanic Gardens Kew

Identity for GEA, a Seed Research Tool

Developed a modular research and identity system aligning germination, dormancy and storage workflows into a scalable scientific framework.

Royal Botanic Gardens Kew

Logo and Campaign Photography for Global Tree Seed Bank

Created a scalable identity architecture translating global conservation strategy into a coherent visual communication system.

hin&weg

Brand and Interior Concept for a Fast-casual Restaurant

Designed an integrated brand and spatial concept aligning positioning, customer flow and touchpoints into a cohesive fast-casual experience.

Astrid&Miyu

Paris Store Concept

concept project, interview task

Designed a hybrid retail concept translating brand identity into a spatial journey integrating retail, welding and tattoo activation zones.

Louis Vuitton

Pop-up Spatial Brand Experience

concept project

Worked alongside